Mars Petcare, a leading pet care and nutrition company, has made a heartwarming move in the Indian market by appointing actor and proud dog parent Varun Dhawan as its inaugural Indian brand ambassador. The collaboration is poised to create a brighter future for pets and highlight the importance of providing our four-legged friends with complete and balanced nutrition.
Pedigree India launched a spirited digital ad film on Disney+ Hotstar with a cricket theme to kickstart this exciting partnership. Crafted by 22feet Tribal Worldwide, the ad features a delightful exchange between Varun Dhawan and the Pedigree dog as they enjoy a cricket match. As the star of the show, the canine companion surprises Varun with his impressive strength and agility, with the secret to his vitality being none other than Pedigree.
Salil Murthy, Managing Director of Mars Petcare India, expressed the company’s understanding of the paramount importance of nutrition in the lives of their consumers, especially for pet parents dedicated to responsible pet guardianship. He noted a significant shift in how pet parents perceive nutrition for their furry companions and affirmed the company’s unwavering commitment to providing Pedigree’s 100% complete and balanced nutrition.
The heartwarming ad film serves as a beacon for the significance of ensuring complete and balanced nutrition for dogs. Unlike humans, dogs have distinct nutritional requirements that make it challenging for regular homemade meals to meet their dietary needs adequately. Pedigree takes pride in offering consistent, comprehensive nutrition tailored to various life stages, activity levels, and growth requirements. This ensures that dogs receive the precise blend of essential nutrients needed for their optimal health and well-being.
Varun Dhawan, the Bollywood sensation and newly appointed ambassador, emphasized the importance of proper nutrition for pets and the profound impact they have on our lives. He expressed his honor in championing the well-being of these beloved companions alongside a brand genuinely dedicated to delivering 100% complete and balanced meals.
With Varun Dhawan’s endearing association with Pedigree India, the brand is set to inspire pet parents across the nation to prioritize their pets’ nutrition and well-being, ultimately creating a healthier and happier world for our furry friends.